Increasing the number of direct snaps Cribbs takes on offense isn't a cure-all, but the package can be effective, as Cribbs showed in the memorable upset of Pittsburgh last year. On the one hand, it's good that Mangini and offensive coordinator Brian Daboll are in agreement the "Wildcat" (or "flash," as it is sometimes referred to in reference to Cleveland) package should have used more against the Chiefs. On the other hand, Cribbs is the Browns' most dangerous player with the ball in his hands, and when the conditions are right for him to be used more on offense, the coaching staff needs to recognize it quickly. 

Success for the Browns' offense will be a series of small steps forward. Big leaps will be few. Missteps will be extra costly, as we have already seen.