Fantasy sports conference rekindles memories of early years
Fantasy sports conference rekindles memories of early years
UPDATED: 01/28/2012

The Fantasy Sports Trade Association (FSTA) winter conference took place Jan. 16-17 and featured Jaguars RB Maurice Jones-Drew, who took part in the "Power Tweeters" panel. There was an experts baseball draft, awards and honors were given out and a good time was had by everyone involved. 

The trade conference has been going on for years, and its origins go back to the Fantasy Insights '98 Fantasy Football Convention. Geared toward fans, that convention, we were told, could draw tens of thousands of attendees. Then, that number became thousands, and finally the day before it began, we were told how strongly they were advertising and expecting an influx off the street. To say early ticket sales were down would be a gross understatement. Looking back, I would guess 20-50 individuals came through the two-day event. No one was upset. There was too much excitement generated just by meeting one another in a new industry and understanding we were trailblazers. It was an exciting time.

Now that I'm older, I have an appreciation for those days and what we were doing. We could sense a great future, though we knew there would be battles in the beginning to convince the government that fantasy sports was not gambling.

Some of the exhibitors began to talk about forming an association, and that was the logical move. Especially since the NFL was sending out cease-and-desist letters to both content and commissioner sites. The league claimed it owned the rights to statistics but didn't exclude content companies from its attacks. Eventually, the NFL came around, and it was MLB Advanced Media (MLBAM) that was taken to court.

CBC Distribution and Marketing Inc., the parent company of CDM Sports, was denied a license to use player statistics, forcing the company to sue. This brought the elephant in the room to the forefront in a decision that would make or break the industry. Realize this: We were a young industry, and many could have lost years of work and jobs. Once we had built an industry, the professional leagues were now ready to take control of it. 

The issue was license fees for statistics. At the time possibly a dozen companies were paying fees, but that number always changed. The ESPNs and Yahoo!s of the world  and the venture-backed companies usually had licenses. Those who could afford it. The leagues were generating a fraction of the dollars they felt they should, but they were generating some fees. Now, everything was on the line. This helped unite the industry, and the courts eventually ruled against the pro leagues. It was a great day, and I remember the association at a conference giving Charlie Wiegert, the face of CDM, a thunderous round of applause. Who says the little guy can't win?

The FSTA has gone through many changes in leadership and members, but the core group of individuals are still there. Now many are being honored yearly with induction into the FSTA and Fantasy Sports Writers Association's halls of fame. It's always special and exciting to see friends, including employees of my now-former company, to talk shop and look toward the future while enjoying the present. It's hard to believe it's going on 14 years since the first time this industry informally met, and it's still growing in stature and respectability.

 

FSTA winter conference highlights

SiriusXM Radio broadcast the FSTA experts league baseball draft live, and it was the second time it did this. There's no better way to maximize a draft than having a radio show dedicated to it. It's a big step forward as experts leagues are all about their drafts and analyzing them. Once a team drafts, everyone's mental frame moves into in-season mode, and those outside the players don't care who wins. Maximizing the day of the draft is where the focus should be.

While the draft is a big event, if you're not involved in it, you usually have no interest. Bottom line: Do you want to stand in a room and listen to a person pick a team that you have nothing invested in? Not really, and that's just human nature, so the radio format makes sense.

The Power Tweeters panel was when Maurice Jones-Drew made his appearance with Steve Gardner of USA Today and Matthew Berry of ESPN. It was a lively debate, and they gave tips on how they feel Twitter should be used, how they view themselves within Twitter and the pros and cons they've experienced.

MJD was asked about his Twitter comments regarding Bears QB Jay Cutler and his injury in the 2010 NFC championship game, and Berry talked about having to write a retraction after passing information along without first verifying it. The point to remember is that you can't take back what you post on Twitter. For those who know me and my love of politics, that point is well taken by yours truly.


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